Research carried out by Microsoft, called "How and Why People Use Camera Phones" involved talking with 'ordinary' mobile phone users. The survey interviewed a number of people and looked at the photos they had stored on their camera phones, to examine what type of photos were taken, and why they were taken. This showed, possibly unsurprisingly, that most photos captured on a digital camera phone, were taken either for personal reflection or for sharing with others, either in the traditional way or for sending electronically to absent friends or relatives.